NYBlue Pty Ltd, an Australian gemstone company, is changing the gemstone market with an ancient, beautiful, and rare gemstone, blue zircon.

NYBlue is emerging as a key player in the global gemstone market by systematically acquiring all available Cambodian Blue Zircons. This move aims to establish control over the world’s blue zircon supply. According to the NYBlue team, the company plans to increase its current holding of over one million carats of the rare gemstone valued at around $300 million, positioning NYBlue as a dominant force in the market.

Blue Zircon has been mostly unappreciated and undervalued. It is the oldest mineral on Earth, dating back more than 4.4 million years. While Zircon is similar to diamonds in many ways, the gemstone is far superior, particularly in its scarcity, age, and double refraction.

Commenting on the project, Mitch Brownlie, an NYBlue majority shareholder, stated,

“We believe that Cambodian blue zircon deserves recognition as one of the most extraordinary, underappreciated, and undervalued gemstones on the market.”

While discussing the project on various podcasts, Mitch Brownline, founder of Australian AgTech and former political advisor, compared the NYBlue project to the African gemstone tanzanite, which has surged to parity with Diamond.

During an interview on CrypoBanter’s Town Hall podcast earlier today, NYBlue representatives announced the launch of their RWA token presale. Since its launch earlier this year, the RWA token has gained considerable traction in the community.

Previously, NYBlue announced its plan to launch ZIRC, a Gemstone-backed cryptocurrency based on Polygon. $ZIRC has a total maximum supply of 1 million tokens. 50% of these tokens will be used for the presale of both IEO and ICO rounds, 40% for reserve capital, 10% for ecosystem development, and 20% for the ICO round. $ZIRC is designed as a solution that seamlessly marries the convenience of cryptocurrencies with the stable capital growth of an underlying asset.

A flawless 1-carat blue zircon gemstone backs $ZIRC. Notably, every token is redeemable for its associated flawless 1-carat blue zircon gemstone, guaranteeing that the token will never drop below the presale price. Control over most of the globally available blue zircons will create a ripple effect on the market value for the gemstone and $ZIRC. Integrating blockchain technology will enhance transparency and security while democratizing access to the exclusive gemstone market.

Still under development, NYBlue has a rich roadmap ahead. The team is set to announce global marketing campaigns, partner with Centralized exchanges (CEX), launch luxury stores and limited edition NFTs, and eventually achieve parity with Diamond. 

For more information, visit NYBlue’s official website.