Peter Wall – the former CEO of bitcoin mining firm Argo Blockchain – has a new job. He’s stepped aboard the train of Sustainable Bitcoin Protocol (SBP) and will serve as the company’s new senior advisor.

Peter Wall and SBP… The Perfect Match?

The goal is to ensure SBP has the appeal necessary to enter the hearts of institutional investors. It’s often been said in the digital currency arena that without institutions backing up crypto and blockchain, the industry is never going to reach the level of legitimacy so many traders and investors feel is necessary for it. Thus, it doesn’t matter how many retailers get involved. Without institutions, crypto won’t get far.

SBP CEO Brad van Voorhees expressed his enthusiasm about Wall coming onboard. In a recent interview, he stated:

We are honored and excited to have Peter Wall join our team as a senior advisor. His expertise in the bitcoin mining sector, combined with his talent for storytelling, will be invaluable to our mission. We deeply respect Peter’s understanding of the pain points and challenges within the industry and believe that he will help us improve the way we articulate the mission of SBP and support miners.

Wall was also very happy about being able to work with such a prominent company, explaining in a statement:

Bitcoin has a unique opportunity to become one of the world’s most sustainable asset classes within the climate investing space, and I’m thrilled to join the SBP team in helping it reach that potential. Together, we will work to educate the global community on the environmental and social benefits of embracing bitcoin as a climate investing asset.

Wall spent the first ten years of his career working as a journalist. From there, however, he became a prominent entrepreneur. Following this little stint, he joined the ranks of Argo Blockchain as the firm’s vice president of operations before eventually moving up the corporate ladder to serve as the enterprise’s CEO, a role he held for three years.

Wall is responsible for leading the company through a period of heavy growth. The company was listed on the Nasdaq (clearly the predecessor to Coinbase) and raised more than $200 million while also ensuring its tactics and protocols were appropriate for the environment.

Making Sure BTC is Right for the Environment

Wall will use his expertise to not only garner more institutional support, but to also push the idea that bitcoin is the preferred asset of impact investors. He clearly believes in bitcoin and everything it stands for, and he wants the values of SBP and bitcoin to always align.

Sustainable Bitcoin Protocol is also very interested in pushing investments in the renewable energy sector, which it believes will give the bitcoin scene more life and strength in the eyes of the public.

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