On the 4th of November, one of Times Square’s Countdown screens lit up with artworks depicting five iconic sports heroes, Alexander Ovechkin and Muhammad Ali among them. The ‘LeGENds’ NFT drop was held by Blockasset: a Solana-based sports platform aimed at providing better engagement models for athletes and their fans by pushing the limits of NFTs and fan tokens.

Each NFT was masterfully drawn by a world-famous artist Dosbrak, and dedicated to one of the 5 sports icons: Alexander Ovechkin (hockey), Wayne Rooney (soccer), Muhammad Ali (boxing), Mike Bisping (UFC), and Jonah Lomu (rugby). In under nine minutes, all of the items within the 10,000 generative-art collection were sold out, grossing $5 million in sales.

Thus, the drop set a new sales record for Solana, which is not Blockasset’s first: earlier this year, Italian soccer captain Giorgio Chiellini launched his “Gladiator” NFT collection in partnership with the platform, successfully breaking the ecosystem’s record at that time.

Exploring New Ways of Engagement

Sports are interactive in their nature. However, with numerous restrictions imposed by the COVID-19, the athletes found themselves limited in ways of interacting with their following. Blockasset’s goal is to define what the future of athlete-to-fan relationships will look like, and open new channels for quality interaction in the post-pandemic space.

Holders of Blockasset’s NFTs and fan tokens get access to unique features, such as closed fan-club membership, athlete AMAs, in-person meet-and-greets, monthly draws, exclusive videos and merchandise, a chance to impact athlete’s decisions, and much more. $BLOCK, the native token, takes it further by offering even more ways of engaging with the platform and profiting from it – from direct profits from staking, farming, and getting marketplace discounts, to accessing monthly NFT drops and exclusive events, NFT listing boosting, and governance.

Launchpad and community are only two components of Blockasset’s ecosystem, with more to come. In the short term, Blockasset looks to launch an internal NFT marketplace, where users will be able to trade sports-only items, set up diversified collections, and interact with each other.

In Q2 2022, the platform will introduce its first play-to-earn title, also powered by the $BLOCK token. With versatile missions and challenges, it’s expected to make more users flock to the platform, attracted by the vibrancy of the community and the competitive nature of e-sports.

Bringing Branded NFT Collections to the Market

The world of sports clubs and brands is highly competitive. Another enticing feature of Blockasset platform is allowing any player from the sector – be it a company or an individual – to set up their own fully branded NFT collections. Embedded inside the wider narrative of the Blockasset platform, those will be right at home here, similar to how DeFi, P2E, and L2 solutions have been winning from the composable nature of the blockchain system.

Through this opportunity, more industry participants will be able to leverage NFTs as a novel stream of income in changing economic conditions, as well as a way to engage their community and attract new followers. With a high-quality audience of engaged sports fans all over the world, Blockasset will come strong with its unique proposition.

Sports has always been about honest efforts and fair fights. In this vein, it’s bolstering to see how decentralization gives the power back to those who actually are in the field – in rain and snow, on mornings and evenings. With its large, engaged community, thought-through tokenomics, as well as low fees, high-speed transaction processing, and a right smack of decentralization provided by Solana’s blockchain solution, Blockasset gets the upper hand as a sturdy first-mover.

To learn more about Blockasset, visit the website & the social media channels.

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