In today’s fast-moving and extremely competitive world, companies are constantly seeking an edge over their competitors. Incorporating blockchains into operations has become one of the most common strategies in this regard. The latest example is Williams Martini Racing, a British Formula One racing team which has partnered with Omnitude, an enterprise plug and play blockchain startup. In announcing the partnership in a blog post, the team said that it would be looking at how blockchain technology could become a crucial tool within the motor racing industry.

Data-Driven Environment

The team described itself as forward-thinking, having utilized data to get a competitive edge over the years. Blockchain technology would be ideal given Formula One’s data-driven environment. The team described Omnitude as a startup that’s spearheading connectivity between blockchain technologies and enterprise systems. The partnership comes at a time when the startup is seeking additional funding, with a token sale which began in March slated to end on May 31.

The partnership, which the team described as being multi-layer, will also see Omnitude’s branding displayed on the team’s drivers. The branding will also be displayed on the team’s environment over a race weekend, and on the team’s cars during the upcoming Spanish Grand Prix which will be held on May 13 in Barcelona, as well as the Monaco Grand Prix which will be held on May 27.

Williams Martini Racing is a British Formula One racing team which was founded in 1977 by Sir Frank Williams. It’s the third most successful Formula One Grand Prix company after Ferrari and McLaren, with 114 wins. The team’s deputy principal, Claire Williams, expressed the team’s optimism about the partnership.

Williams prides itself on speed of innovation and engineering excellence. We welcome the opportunity to form a close partnership with Omnitude and provide the ideal environment to showcase radical new technologies that have the power to transform the capabilities of businesses around the world.

Omnitude is a middleware enterprise blockchain that’s built on the Hyperledger Fabric and mainly targets enterprise e-commerce platforms. Their plug and play solutions allow enterprises to integrate blockchain technology into their operations without necessary having to replace their existing systems. The startup has also partnered with other firms as it pushes for mass adoption of blockchain technology. They include Swisscom, a major telecommunications services provider in Switzerland, and CS-Cart, an e-commerce software solutions provider. Speaking about the partnership with Williams Martini Racing, Chris Painter, the founder and CEO of Omnitude, expressed his happiness, saying the partnership would give Omnitude the chance to explore blockchain technology in a new environment.

Working with Williams Martini Racing is a major validation of our product and vision, and this partnership is a natural pairing of two of the UK’s most innovative and cutting-edge organizations.